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Once you've created your first email campaign you'll be sold on this service. You can create campaigns ready for sending at a later date. You can add, edit, or delete campaigns at any time. It's easy.

Adding an email marketing campaign

Where do I find it?

You can find the Add a Campaign page by going to Services > Email Marketing: Campaigns and clicking Add a Campaign.



 
Once you've mastered your first email campaign creation and you realize how easy it is, you can create a campaign when you have the time to design it, and send it out when you're ready.

A campaign may be sent just once, or it could be scheduled to send on a regular basis automatically.  You might send a one-time campaign to announce an event or the results of a board meeting.  You might schedule a campaign to automatically send an email to your new adopters.

The Add a Campaign page includes the following fields:

  • Name: The name of the campaign.

Example: Holidays 2011 Newsletter

  • Description: A description of the email campaign.

Example: Newsletter for late December with Santa pictures

  • Category: The Email Marketing Campaign Category.  The Category determines who is going to receive the email.

Example: Newsletters

  • Subject: The subject to use as the email subject when sending the campaign.

Example: Happy Holidays from the Iguana Sanctuary!

  • Sender Email Address: The sender/from email address to use for the campaign email.  The email will come from this address, and all replies will go to this address.

Example: info@iguanasanctuary.org

Editing an email marketing campaign

To edit an email marketing campaign, navigate to the Email Marketing Campaigns (Services > Email Marketing: Campaigns). Your list of campaigns is displayed. 

NOTE

The list of campaigns is a data table and can be manipulated like all the other data tables in the RescueGroups.org account. If you need a refresher on how to use data tables, check out the chapter, How information is organized in your account.

Scroll to the name of the campaign you want to edit and click the edit icon.

Edit the campaign for style or for content.  For a refresher course on editing a campaign, see the User Guide chapter, Create Your First Email Marketing Campaign.

Deleting an email marketing campaign

You can delete a campaign at any time.  You can also delete several campaigns at once.  To delete a campaign:

  1. Navigate to the Email Marketing Campaigns in your account: Services > Email Marketing: Campaigns.
  2. Select the campaign or campaigns you want to delete by checking the checkbox to the left of the name of the campaign.
  3. Above the list of campaigns, click the down arrow next to Actions.
  4. Select delete.  A popup warning box will ask, "Are you sure?"
  5. Click OK.  The campaign or campaigns are deleted.


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