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Broken Links are created when web pages are moved or deleted.   For RescueGroups.org partners, they  It's possible you may create a broken links when they change their link when you move your organization's domain name over to their your new RescueGroups.org website.Forwarders .  You can prevent having a broken link by using forwarders.  Forwarders can be created so that when a request is made for a page that does not exist they no longer exists, visitors are redirected to a different page.

For example, if on your current website, your adoption page is http://www.animalfriends.org/adopt.html, but on your RescueGroups.org site the URL will be http://www.animalfriends.org/info/adoption.php, you can create a redirect so the old link will still be valid.3.

Track Advertising Campaign Efficiency

Forwarders can be used creatively by tracking advertisement campaigns.   For  For example, your organization may advertise a special URL of http://www.animalfriends.org/spayneuter.  You can then create a redirect from that URL to a web page you create.

Check back during the campaign to see how many redirects have occurred.  The number of redirects can be found on the Web Site Forwarders page.

You can reset the “counter” on the forwarder by selecting the forwarder and clicking Reset Selected.

How to Add A Webpage Web page Forwarder

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• Source, enter the

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• URL people will type into their browser
  • In this example a "friendly

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• • URL" for use on marketing materials: www.13thstcats.org/TNR
• Destination, is the page you would like them to be forwarded to
  • In this example, the

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• • web page: www.13thstcats.org/info/display?PageID=5373
• Save Forwarder

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