There are eight ten steps for creating an email campaign, as follows. Detailed instructions are below.   Once you create your first campaign email, you'll wonder how you lived without this tool! In addition to these steps, it's very helpful to familiarize yourself with the Email Marketing Settings page, where you can view your bounced emails, keep track of how many emails you've sent and how many you have remaining in your quota, and some other information. Read about it in Email Marketing campaign settings.

1. Review and change your settings (See the section About email marketing campaign settings).
2. Add a campaign. (Information Below)
3. Enter the campaign information. (Information Below)
4. Select a template. (Information Below)
5. Edit your campaign.
6. Preview your email (See the section about editing your campaign).
7. Send a test message.
8. Add contacts.
9. Create a run schedule for the campaign (the campaign will not run until you activate it.)
10. Activate the campaign.

Anchor
Addcampaign Addcampaign

Adding a campaign

To start your email campaign, click Add a Campaign from the Email Marketing Campaigns menu.

Image Modified

Once you've mastered your first email campaign creation and you realize how easy it is, you can create a campaign when you have the time to design it, and send it out when you're ready.

A campaign may be sent just once, or it could be scheduled to send on a regular basis automatically.  You might send a one-time campaign to announce an event or the results of a board meeting.  You might schedule a campaign to automatically send an email to your new adopters.

Anchor
Entercampaign Entercampaign

Entering the basic campaign information

The basic campaign information defines the new campaign for you: you'll give your campaign a descriptive name, and fill out some other information about the campaign.

The Add a Campaign page includes the following fields:

• Name: The name of the campaign.
  Example: Holidays 2011 Newsletter

• Description: A description of the email campaign that will help your volunteers identify it.
  Example: Newsletter for late December with Santa pictures

• Category: The Email Marketing Campaign Category.  The Category determines who is going to receive the email.
  Example: Newsletters

• Subject: The subject to use as the email subject when sending the campaign.
  Example: Happy Holidays from the Iguana Sanctuary!

• Sender Email Address: The sender/from email address to use for the campaign email.  The email will come from this address, and all replies will go to this address. Any active email can be used for this notification and each campaign can use a unique email address.
  Example: info@wildcat.org, donate@birdsalive.org, volunteer@DogsNPuppies.org.

  Warning

  We strongly recommend that you use your own domain for this type of communication to ensure email deliverability. If you use a third party domain like aol.com, yahoo.com or yahoo.ca, our system will automatically replace your sender email address with info@rescuegroups.org in your campaigns. This helps increase the email being successfully delivered to your subscribers as those domains do not let us send mail on their behalf.

To add your campaign:

Image Added

1. Name your campaign.
2. Enter a short Description (Optional).
3. Select a campaign Category (One of these: events, fundraiser, newsletter).
4. Enter a Subject your readers will see in their inbox. (You can revise this later before you send your email.)
5. Enter the Sender Email Address. (This The email you send will come from this address, and all replies will go to this address.) You can set any active email address to be used as the sender email, and each campaign can use a unique email address. 
6. Click Save.

...

1. .  Once you have saved the campaign, a new menu displays.
   
   Image Added

Anchor
Selectemailtemp Selectemailtemp

Selecting your template

A template is a basic structure, with a particular style built in. You can select from two pre-made templates, or select the blank template and design your own. 

The template includes the layout, design, and colors that will be used for the email.  After you select a template you can change those design elements and add text and graphics.

1. Click Select Template.
   
   
2. Click Choose under the template you want to use. (For this example, we've created a custom template and we are selecting the custom template.)  
   
   NOTE: There is no Save button, you just choose the template to attach to the campaign.
   
   

Edit your new campaign

You can edit both the look of the marketing email and the contents of the message:

Image Removed

...

Changing the colors in the email

To change the colors in the email:

1. Select the colors for the background and fonts.
   If you know the hexadecimal color code, enter it in the appropriate field (#ffffff).
   If you do not know the hexadecimal code, click the multicolored squares to open the ColorPicker and select a color.
2. Select the font family and size.
3. Click Refresh Preview at any time to view your changes in the Preview area below.
4. When done, click Save Changes.

Image Removed

Editing the HTML contents

To change the text in the message, click the Edit HTML Email Contents button.

Image Removed

...

Select the part of the email message you want to change:

• Click Header Content, Main Content, or Footer Content to edit the contents of each of those sections of your email. 

Image Removed

For this example, we clicked Header Content.

...

Sending a test message

To check the way your email will be viewed by the recipients, send a test email to yourself. If you don't like it, return to the editing screens to change the campaign.