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https://www.google.com/support/webmasters/?hl=en

Bing:

http://www.bing.com/toolbox/webmaster

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Next add this meta tag to your RescueGroups.org website:

  1. Log in to manage.rescuegroups.orgyour account at RescueGroups.org and click the Login button.
  2. Click on Website  >HTML Head.
  3. Click Edit.
  4. Paste the meta tag in your Page Header HTML.
  5. Click Save Website Header and Footer.

Now, return to Google Web Master Tools. Click Verify.

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In your RescueGroups.org account:

  • Log into in to your account at RescueGroups.org and click the Login button.
  • Click Website > Affiliates.
  • Next to Google Analytics, paste in the code.
  • Click Enable Google Analytics for Website.
  • Click Save Affiliates.

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Search engines no longer place a high value on keywords in the meta area, instead, they place more relevance on having those keywords or keyword phrases appearing organically on your page. There is a rule of thumb to how those should be used - it needs to be natural. You don't want to over use overuse your keywords/keyword phrases or you could get penalized.

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  • Use Alt and title tags for Images on your pages. Alt information tells people who are using a reader and can't view the images what the image pictures, so make the description clear, such as "Picture of a tabby kitten with a bow around neck." Alt information is used by search engines to find and display images in response to a search.

Optimize your Web Page Titles

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  • Edit the Name* of your page.

  • Page title contents are displayed in the search results. Use brief, but descriptive titles. Titles can be both short and informative. If the title is too long, Google will show only a portion of it in the search result. If you keep your titles under 55 characters, you can expect at least 95% of your titles to display properly.

  • In my example, I have a  a page titles title with the name of the page then the pipe symbol and then the rescue's name.

  • The pipe symbol is three keys to the right of the P on your keyboard.

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Info

While the RescueGroups.org website service does not support customizing the urlsURLs, you can have great SEO results by following the rest of the tips and suggestions.

You can use Page Forwarders for marketing materials and easy to type in urls. More on Page ForwardersURLs. For more information, read the chapter, Using website forwarders.

Sign up for Google's

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Adwords Grant

http://www.google.com/grants/

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Google Ad Grants is the nonprofit edition of AdWords, Google's online advertising tool. Google Ad Grants empowers empower nonprofit organizations, through $10,000 per month in in-kind AdWords™ advertising, to promote their missions and initiatives on Google.com

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