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A campaign may be sent just once, or it could be scheduled to send on a regular basis automatically.  You might send a one-time campaign to announce an event or the results of a board meeting.  You might schedule a campaign to automatically send an email to your new adopters.

Entering the basic campaign information

The basic campaign information defines the new campaign for you: you'll give your campaign a descriptive name, and fill out some other information about the campaign.

The Add a Campaign page includes the following fields:

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• Name: The name of the campaign.
  Example: Holidays 2011 Newsletter

• Description: A description of the email campaign that will help your volunteers identify it.
  Example: Newsletter for late December with Santa pictures

• Category: The Email Marketing Campaign Category.  The Category determines who is going to receive the email.
  Example: Newsletters

• Subject: The subject to use as the email subject when sending the campaign.
  Example: Happy Holidays from the Iguana Sanctuary!

• Sender Email Address: The sender/from email address to use for the campaign email.  The email will come from this address, and all replies will go to this address.
  Example: info@iguanasanctuary.org

Entering the basic campaign information

To add your campaign:

Image AddedThe basic campaign information defines the new campaign for you: you'll give your campaign a descriptive name, and fill out some other information about the campaign.

1. Name your campaign.
2. Enter a short Description (Optional).
3. Select a campaign Category (events, fundraiser, newsletter).
4. Enter a Subject your readers will see in their inbox. (You can revise this later before you send.)
5. Enter the Sender Email Address. (This email will come from this address, and all replies will go to this address.)
6. Click Save.

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Selecting your template

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