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Once you've created your first email campaign you'll be sold on this service. You can create campaigns ready for sending at a later date. You can add, edit, or delete campaigns at any time. It's easy.
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Adding an email marketing campaign
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You can find the Add a Campaign page by going to Services > Email Marketing: Campaigns and clicking Add a Campaign. |
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A campaign may be sent just once, or it could be scheduled to send on a regular basis automatically. You might send a one-time campaign to announce an event or the results of a board meeting. You might schedule a campaign to automatically send an email to your new adopters.
The Add a Campaign page includes the following fields:
- Name: The name of the campaign.
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Example: Holidays 2011 Newsletter |
- Description: A description of the email campaign.
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Example: Newsletter for late December with Santa pictures |
- Category: The Email Marketing Campaign Category. The Category determines who is going to receive the email.
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Example: Newsletters |
- Subject: The subject to use as the email subject when sending the campaign.
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Example: Happy Holidays from the Iguana Sanctuary! |
- Sender Email Address: The sender/from email address to use for the campaign email. The email will come from this address, and all replies will go to this address.
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Example: info@iguanasanctuary.org |
Editing an email marketing campaign
To edit an email marketing campaign, navigate to the Email Marketing Campaigns (Services > Email Marketing: Campaigns). Your list of campaigns is displayed.
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The list of campaigns is a data table and can be manipulated like all the other data tables in the RescueGroups.org account. If you need a refresher on how to use data tables, check out the chapter, How information is organized in your account. |
Scroll to the name of the campaign you want to edit and click the edit icon.
Edit the campaign for style or for content. For a refresher course on editing a campaign, see the User Guide chapter, Create Your First Email Marketing Campaign.
Deleting an email marketing campaign
You can delete a campaign at any time. You can also delete several campaigns at once. To delete a campaign:
- Navigate to the Email Marketing Campaigns in your account: Services > Email Marketing: Campaigns.
- Select the campaign or campaigns you want to delete by checking the checkbox to the left of the name of the campaign.
- Above the list of campaigns, click the down arrow next to Actions.
- Select deleteSelect delete. A popup warning box will ask, "Are you sure?"
- Click OK. The campaign or campaigns are deleted.
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