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To start your email campaign, click Add a Campaign from the Email Marketing Campaigns menu.

Once you've mastered your first email campaign creation and you realize how easy it is, you can create a campaign when you have the time to design it, and send it out when you're ready.

A campaign may be sent just once, or it could be scheduled to send on a regular basis automatically.  You might send a one-time campaign to announce an event or the results of a board meeting.  You might schedule a campaign to automatically send an email to your new adopters.

The Add a Campaign page includes the following fields:

• Name: The name of the campaign.

Example: Holidays 2011 Newsletter

• Description: A description of the email campaign.

Example: Newsletter for late December with Santa pictures

• Category: The Email Marketing Campaign Category.  The Category determines who is going to receive the email.

Example: Newsletters

• Subject: The subject to use as the email subject when sending the campaign.

Example: Happy Holidays from the Iguana Sanctuary!

• Sender Email Address: The sender/from email address to use for the campaign email.  The email will come from this address, and all replies will go to this address.

Example: info@iguanasanctuary.org

Entering the basic campaign information

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Editing your

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campaign

You can edit both the look of the marketing email and the contents of the message:

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