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Emails sent from the Email Marketing Service will include your organization's address from your account. This is a requirement of the CAN-SPAM Act. The organization's street address will always be included. |
There are eight steps for creating an email campaign, as follows. Detailed instructions are below. Once you create your first campaign email, you'll wonder how you lived without this tool!
- Add a campaign.
- Enter the campaign information.
- Select a template.
- Edit your campaign.
- Preview your email.
- Send a test message.
- Add contacts.
- Activate the campaign.
Adding a campaign
To start your email campaign, click Add a Campaign from the Email Marketing Campaigns menu.
Entering the basic campaign information
The basic campaign information defines the new campaign for you: you'll give your campaign a descriptive name, and fill out some other information about the campaign.
- Name your campaign.
- Enter a short Description (Optional).
- Select a campaign Category (events, fundraiser, newsletter).
- Enter a Subject your readers will see in their inbox. (You can revise this later before you send.)
- Enter the Sender Email Address. (This email will come from this address, and all replies will go to this address.)
- Click Save.
Selecting your template
You can select from two templates, or select the blank template and design your own.
- Click Select Template.
- Click Choose under the template you want to use. (For this example, we've created a custom template and we are selecting the custom template.)
Edit your new campaign
You can edit both the look of the marketing email and the contents of the message:
- To adjust the template font, font size, colors, and width click Edit HTML Email Look & Feel.
- To edit the contents of your campaign (text, photos etc), click Edit HTML Email Contents.
Changing the colors in the email
To change the colors in the email:
- Select the colors for the background and fonts.
If you know the hexadecimal color code, enter it in the appropriate field (#ffffff).
If you do not know the hexadecimal code, click the multicolored squares to open the ColorPicker and select a color. - Select the font family and size.
- Click Refresh Preview at any time to view your changes in the Preview area below.
- When done, click Save Changes.
Editing the HTML contents
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When adding content: |
To change the text in the message, click the Edit HTML Email Contents button.
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You can include a signup box so that your contacts can elect to receive more emails from you. Read the page,Email Sign Up Widget Code. |
Select the part of the email message you want to change:
- Click Header Content, Main Content, or Footer Content to edit the contents of each of those sections of your email.
For this example, we clicked Header Content.
- Edit the content by typing in the editor (the green area in our example)
- Format your text using the icons in the editor.
- You can also Upload an Image or File by clicking the buttons Upload an Image or Upload a File.
- When done, click Preview at the bottom of the page to see your changes.
- After reviewing your content, click Back to Campaign.
- When you've completed your changes, remember to click Save Changes.
Sending a test message
To check the way your email will be viewed by the recipients, send a test email to yourself. If you don't like it, return to the editing screens to change the campaign.
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Test messages count toward your total emails. Please be sure to take this into consideration when sending test emails. |