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Emails sent from

Excerpt

Navigate to the Email Marketing section of Service will include your organization's address from your account.

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These are the

This is a requirement of the CAN-SPAM Act. The organization's street address will always be included.


There are eight steps for creating an email campaign, as follows. Detailed instructions are below. Once you create your first campaign email, you'll wonder how you lived without this tool!

  1. Add a campaign.
  2. Enter the campaign information.
  3. Select a template.
  4. Edit your campaign.
  5. Preview your email.
  6. Send a test message.
  7. Add contacts.
  8. Activate the campaign.

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Adding a

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campaign

To start your email campaign,

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click Add a

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Campaign from the Email Marketing Campaigns menu.

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Entering the basic campaign information

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The basic campaign information defines the new campaign for you: you'll give your campaign a descriptive name, and fill out some other information about the campaign.

  1. Name your campaign.
  2. Enter a short Description (Optional).
  3. Select a campaign Category (events, fundraiser, newsletter).
  4. Enter a Subject your readers will see in their inbox. (You can revise this later before you send.)
  5. Enter the Sender Email Address. (This email will come from this address, and all replies will go to this address.)
  6. Click Save.

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Selecting your template

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You can select from two templates, or

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select the blank template and design your own.

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  1. Click Select Template.

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  1. Click Choose under the template you

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  1. want to use. (For this example,

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  1. we've

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  1. created a custom template and

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  1. we are selecting the custom template.)

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Edit

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your new campaign

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You can edit both the look of the marketing email and the contents of the message:


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  • To adjust the template font, font size, colors, and width click Edit HTML Email Look & Feel.

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  • To edit the contents of your campaign (text, photos etc), click Edit HTML Email Contents.

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Editing the HTML look and feel

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You can change the overall font family, font size, and colors in your template by clicking the Edit HTML Email Look & Feel button.

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Changing the colors in the email

To change the colors in the email:

  1. Select the colors for the background and fonts.
    If you know the hexadecimal color code, enter it in the appropriate field (#ffffff).
    If you do not know the hexadecimal code, click the multicolored squares to open the ColorPicker and select a color.
  2. Select the font family and size.
  3. Click Refresh Preview at any time to view your changes in the Preview area below.
  4. When done, click Save Changes.



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Editing the HTML contents


Note
titleIMPORTANT

When adding content:
If you are pasting text from Microsoft Word or an email, be sure to use the Paste from Word, or Paste as Plain Text icons. This removes any non-HTML-compliant formatting. These icons are on the top row.

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To change the text in the message, click the Edit HTML Email Contents button.

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Here's a
Tip

: You can include a signup box so that your contacts can elect to receive more emails from you. To find out how read this page: Read the page,Email Sign Up Widget Code.

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Select the part of the email message you want to change:

  • Click Header Content, Main Content, or Footer Content to edit the contents of each of those sections of your email. 


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For this example,

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we clicked Header Content.

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  1. Edit the content by typing in the editor (the green area in our example)
  2. Format your text using the icons in the editor.
  3. You can also Upload an Image or File by clicking the buttons Upload an Image or Upload a File.

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  4. When done, click Preview at the bottom of the page to see your changes.

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  2. After reviewing your content, click Back to Campaign.

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  1. When you've completed your changes, remember to

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  1. click Save Changes.

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Preview Your Email

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Click the Preview Email button to preview the entire email that will be sent.

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After previewing, click Back to Campaign.

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Send a Test Message to Yourself

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Sending a test message

To check the way your email will be viewed by the recipients, send a test email to yourself. If you don't like it, return to the editing screens to change the campaign.


Click the Set Run Schedule button. Typically, your campaign will run one time, so set to send Once
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  • Enter the date that you want the email to go out (this is set to send Eastern time zone, please calculate for any time zone differences).
  • Click Save.
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    Congratulations! You've created and sent your email campaign to your subscriber list.

    Note

    Test messages count toward your total emails. Please be sure to take this into consideration when sending test emails

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    To send the test message to yourself, simply click Send a Test Message.

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    Add contacts/groups

    Add the groups or the contacts to whom you are sending this campaign.

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    Since you have a few ways to add contacts to receive this email. You may want to review Managing Email Marketing Campaign Subscriptions for more detailed information.

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    Click [ Name of Category ] Subscriptions to start to add people for the campaign. In this example, I selected the category Fundraisers.

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    Click one of the following buttons:

    • Add Subscriptions from Contacts (bulk add or selectively add names from your contacts).
    • Add a Subscription (add in a single name, email).
    • Add a Group (donors, adopters, etc).
    • Import Subscriptions (csv file).

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    Tip

    Each time you send out a new email, you may want to "re-add" contacts from your contacts (Add Subscriptions from Contacts) or groups like donors, adopters, etc. (Add a Group). Doing this each time will ensure you've added in any new contacts to the subscription.

    Activate the campaign

    Now that you've reviewed your email and sent yourself a test, you are ready to activate your campaign!

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    • Click the Activate button at the bottom of the campaign screen.

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    • A warning will pop up asking you to confirm that you are ready to activate.
    • Click Yes, Activate This Campaign!

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    Set the run schedule

    The run schedule tells the tool when and how many times to send out your emails.

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    Note

    It's important to note that emails sent from the Email Marketing Service will include your organization's address from your account. This is a requirement of the CAN-SPAM Act. The organization's street address will always be included.