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This is an ever-evolving topic. There are many online resources and books that explain Search Engine Optimization and can provide tips.
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Overview
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How do I get my site to appear in search engines?
While this is a constantly changing topic, a good overview is that this is a combination of having the search engines crawl and index your site, as well as optimizing the content on your site. It is a good idea to read through the help items from the major search engines.
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The Open Graph Protocol enables you to integrate your Web pages into the social graph. The structured data you provide via the Open Graph Protocol defines how your page will be represented on Facebook. Open Graph tags are added to your Website via Meta Tags.The type of tags used should represent the content of the page. For example, Your home page tags would contain content about the site as a whole, while tags on a event page or blog post would focus on the nature of the story. Excerpt Include