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For example, if on your current website, your adoption page is http://www.animalfriends.org/adopt.html, but on your RescueGroups.org site the URL will be http://www.animalfriends.org/info/adoption.php, you can create a redirect so the old link will still be valid.

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Track Advertising Campaign Efficiency

Forwarders can be used creatively for tracking advertisement campaigns.  For example, your organization may advertise a special URL of http://www.animalfriends.org/spayneuter.  You can then create a redirect from that URL to a web page you create.

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You can reset the “counter” on the forwarder by checking the correct forwarder in the list of forwarders and clicking Reset from the drop-down menu. Just as with other data lists in your account, you can select all to complete the action (delete or reset) for all forwarders.

Adding a web page forwarder using your own domain

To add a webpage forwarder, follow the steps below.

1. Navigate to Website > Forwarders, click the Add a Web Page Forwarder button.

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How to Add A Web page Forwarder

Image Added2. On the resulting page, fill out the following fields (example image below).

• Source, enter the URL people will type into their browser.
  • In
  the following example, we are adding
  • this example a "friendly URL" for use on marketing materials:
  myrescue
  • www.
  rescuegroups
  • 13thstcats.org/
  Volunteer
  • TNR
• TheDestination, is the page you would like them to be forwarded to.
  • In this example, the web page:
  myrescue
  • www.
  rescuegroups
  • 13thstcats.org/info/display?PageID=
  2051

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• • 5373
• Save Forwarder

Image Added3. Click Save Forwarder.