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Once you create an email marketing campaign, you need to add contacts in order to send it out.  These contacts are called subscribers. You cannot add subscribers directly to an email marketing campaign. You add subscribers to Categories. There are three categories: Events, Fundraisers, and Newsletters. Email campaigns are associated with one of those three categories, and so when an email campaign is sent out, it will be sent to the subscribers for that category.

You can add contacts as subscribers for email marketing campaigns by adding them to the category in one of several ways:

• Adding contacts directly
• Adding a contact group
• Adding a contact subscription
• Adding subscribers by importing names

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