...

• Sign up for a Google Analytics Account. http://www.google.com/analytics/
• Get the code

In your RescueGroups.org account:

• Log into manage.rescuegroups.orgyour account at RescueGroups.org and click the Login button.
• Click on Website > Affiliates.
• Next to Google Analytics, paste in the code.
• Click Enable Google Analytics for Website.
• Click Save Affiliates.

More Search Engine Optimization Tips

...

• Use Alt and title tags for Images on your pages. Alt information tells people who are using a reader and can't view the images what the image pictures, so make the description clear, such as "Picture of tabby kitten with bow around neck."

Optimize your Web Page Titles

...

Add Meta Description's for Each Web Page

The excerpt below if is from the Google SEO Starter Guide pdf.PDF:

• Use unique descriptions for each page.
• The Optimally, the description should optimally be between 150-160 characters.
• Use this the description to provide both search engines and users with a summary of what your page is about.
• Avoid: using  using a single description meta tag across all of your site's pages or a large group of pages

...