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The standard, pre-made reports provided in your account can be customized for your needs by the use of filters. Customizing the pre-made reports is easy. If you can find a report that closely matches what you want to measure, you can just change that report in the ways you need. If you read through this chapter and believe customizing a standard report won't give you the data you need, read Creating custom reports.
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You can begin to customize the pre-made standard reports by going to Reports > Reports list.
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