It's time to put your writing skills to use by creating an email marketing campaign directed at your contacts. This guide will take you through your first email marketing campaign so you'll feel like a marketing pro.
You can send up to 500 emails a month for free. Once you use those, you can choose to update your account if you want to send more. Many groups use these email campaigns on a regular schedule. We've given you enough to get a real feel for whether this feature works for you.
Log in to your account
Where do I find it?
If you previously logged in to your account using the Pet Adoption Portal, or by going to the Management Interface, we've simplified things! Log in to your account at https://rescuegroups.org.
Navigate to the Email Marketing section of your account.
Where do I find it?
You can find the Email Marketing Campaigns page by going to Services > Email Marketing: Campaigns.
These are the steps for creating an email campaign. Detailed instructions are below. Once you create your first campaign email, you'll wonder how you lived without this tool!
- Add a campaign.
- Enter the campaign information.
- Select a template.
- Edit your campaign.
- Preview your email.
- Send a test message.
- Add contacts.
- Activate the campaign.
Add a Campaign
Enter the basic campaign information
Select your template
Edit Your email campaign
Editing the HTML look and feel
Edit HTML contents
When adding content:
If you are pasting text from Microsoft Word or an email, be sure to use the Paste from Word, or Paste as Plain Text icons. This removes any non-HTML-compliant formatting. These icons are on the top row.
Here's a tip: You can include a signup box so that your contacts can elect to receive more emails from you. To find out how read this page: Email Sign Up Widget Code.
For this example, I clicked Header Content.
Preview Your Email
Send a Test Message to Yourself
It's a good idea to send a test message of the email campaign to see what it will look like once sent. If you don't like it, return to the editing screens to change the campaign.
Test messages count toward your total emails. Please be sure to take this into consideration when sending test emails.
Add the groups or the contacts to whom you are sending this campaign.
Since you have a few ways to add contacts to receive this email. You may want to review Managing Email Marketing Campaign Subscriptions for more detailed information.
Each time you send out a new email, you may want to "re-add" contacts from your contacts (Add Subscriptions from Contacts) or groups like donors, adopters, etc. (Add a Group). Doing this each time will ensure you've added in any new contacts to the subscription.
Activate the campaign
Now that you've reviewed your email and sent yourself a test, you are ready to activate your campaign!
Set the run schedule
The run schedule tells the tool when and how many times to send out your emails.
Congratulations! You've created and sent your email campaign to your subscriber list.
It's important to note that emails sent from the Email Marketing Service will include your organization's address from your account. This is a requirement of the CAN-SPAM Act. The organization's street address will always be included.