The email your organization sends through the Email Hosting or Forwarding Service, the Email Marketing Service, or using a domain name registered with RescueGroups.org, or an email sent from an organization using our Website Service or the free hostname from RescueGroups.org is responsible for compliance with the RescueGroups.org Spam Email Policy.
These guidelines were meant to keep organizations in compliance with the CAN-SPAM Act. The CAN-SPAM Act doesn’t apply just to bulk email. It covers all commercial messages. That means that email sent from your organization's email address must be in compliance.